After many explanations, presentations, and lectures about what it takes to start a business and found myself turning my message from ideals and bullet points into a more simplified story. One about a caveman and how even in the simplest of times entrepreneurs thrived on nothing more than observation, need, and action.
I realized that I could refine that message down to a children’s book and proclaimed my mission: to teach the principles behind complex subjects, like entrepreneurism, to the youngest age group possible – and to make them stick. With the power of storytelling even the most complicated and even boring of explanations can not only be taught but deeply absorbed by its audience. Those early impressions on a childs mind will be used to help them take advantage of opportunities they may otherwise have missed.
Erec Makes A Fire is the first of many books that will teach kids complex principles we learn far too late in life at a time when they are developing the most.
Check out Tyler Dewitts Ted talk on just how “sticky” story telling can be: